Reniala

Branding identity for a new hiking apparel brand inspired by the baobab tree.

Madagascar’s giant baobab has become endangered due to fires, global warming and fungus. To raise awareness and replant, Reniala makes hiking jackets and plants a baobab for every jacket sold. Inspired by the tree, the jackets collect and filter rainwater for consumption and are extremely durable to weather conditions.

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2024 Pearlfisher Fresh Pearls Competition

— Finalist